Thursday 7 April 2011

Review - Wrigley's 5 - Flood Chewing Gum

Now, I am not a fan of gum really, I spent years working in the nightclub trade and chewed so much of it that I think my jaw automatically seizes up at the mere sight of it.

I was asked by reps of Wrigley's 5 to have a try of their newly launched chewing gum, called 'Flood'.

When the sample packet arrived in the post, I honestly thought I had been sent a packet of condoms, the packet (everyone in the family thought) looked very grown up and I am sure I would have been 'heart in mouth' if I had found the packet in my husbands pocket!

It was however the delicious berry smell that made me quickly realise that the gum had arrived to try out!

On opening, the brightly wrapped sticks also looked rather 'adult'. Mind you, the package design overall is nice and useable, maybe I am being too critical!

Now the important bit - the taste test...... all I can say is that I was instantly transported back to a holiday in France when I was about 12. The chewing gum abroad always tasted so much better than home and this was just the same. There was indeed a flood of taste which was a lovely, refreshing berry flavour.

Because I am a saddo, I timed how long the taste lasted, now bearing in mind I am a very greedy chewer and I try to suck out the flavour really quickly, the flavour lasted for 20 minutes and I was impressed by this. 45 minutes later, the gum got a little hard to chew easily, so it was binned, other stuff I have had in the past loses it flavour very fast and is ready to throw away after about 20 minutes.

We have a while to go before the everlasting gum that never loses its flavour is invented, but this one is certainly worth a try.

So, did I like it? Yes, would I buy it? Yes definately.


DISCLOSURE - I was sent a packet of Wrigley's 5 Flood, Berry Flavour to review, at no cost to myself. This post is not sponsored.